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May 15, 2012 / Leslie

First Chapter First Paragraph – Tuesday Intros

Welcome to First Chapter Tuesday, hosted by Bibliophile by the Sea.

I’m tired of looking through landscaping books. My front garden project is starting to take shape in my mind and I’m ready to start digging. The only way to do it is to “do it”!

This morning I looked through my stack of review books, glanced at the blurb and the first few paragraphs, and decided that The Taste of Tomorrow would be my next book.

Taste of TomorrowThe Taste of Tomorrow by Josh Schonwald

Publication Date: April 10, 2012
Publisher: Harper

What’s It About?

In The Taste of Tomorrow,  journalist Josh Schonwald sets out on a journey to investigate the future of food. His quest takes him across the country and into farms and labs around the globe… a rare, behind-the-scenes glimpse at what we eat today—and what we’ll be eating tomorrow.

First few paragraphs:

Prologue: Gastropub 2035

Imagine that you are extremely hungry. You want a burger and a beer, and you will be sating your appetite in Colorado Springs, Colorado. Also, please consider that the date of this beer and burger quest is not now, or next year, but July 25, 2035.

You choose to go to Moby’s, a pub on Tejon Street.

You sit down in a booth. You check out the menu on your 10G iPhone.

Moby’s has a Real Beef Burger special tonight – a quarter pound of grass-fed, free-range, antibiotic-free Hereford; char-grilled, topped with coarsely ground Balinese long pepper, slathered with white cheddar and homemade papaya ketchup, with a side of cassava fries and choice soup or salad. Sounds fine. It’s sixty dollars – it’s by far the most expensive thing on the menu.

The waitress, detecting your price point discomfort, notes that “its real meat”. She suggests another burger – that’s almost as good – and is only ten dollars. “We have cow meat, bison, chicken, and port – all fresh out of the bioreactor. We have an excellent meat-grower.”

Would you want to continue reading?

© 2012 Under My Apple Tree. All rights reserved.


Leave a Comment
  1. Kim V / May 15 2012 12:31 pm

    Excellent intro! This sounds a little like the expose Fats Food Nation which I really enjoyed. Adding it on my TBR list!


  2. Suko / May 15 2012 12:42 pm

    This sounds kind of scary! I’d read this book, based on the intro.


  3. Amy / May 15 2012 3:57 pm

    I’m interested but a little wary! This is a book I’d definitely like to leaf through before committing to it! I’ll be watching for your review!


  4. Beth F / May 15 2012 7:20 pm

    I listed this as a must-read book for April. I’m not done with it yet — kind of scary.


  5. Leeswammes / May 16 2012 5:11 am

    I read and enjoyed this book and I hope you do too! The fictional intro really just sets the scene for a non-fictional investigation into the food of tomorrow, so it’s not very representative of the rest of the bok.


  6. techeditor / May 16 2012 4:30 pm



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